A Legacy Forged in Trust
Four generations. One unbroken promise to every family that walks through our doors in Jaunpur — and to patrons across India who consider us their family jeweller.
- 1First Generation
Late Shri Bhagelu Ram Seth
The founding visionary whose hands first shaped the trust that families carry to this day. From a modest beginning in Jaunpur, he set a standard of integrity that defines us still.
- 2Second Generation
Late Shri Narendra Kumar Seth
He carried the torch forward, deepening relationships with patrons and refining the craft. Under his stewardship, the name Shri Alankar travelled beyond Jaunpur.
- 3Third Generation
Shri Chandra Kumar Seth
Today's custodian — bringing decades of personal expertise and a discerning eye to every piece that bears our name.
- 4Fourth Generation
Shri Aditya Kumar Seth & Shri Anuj Vikram Seth
The next chapter — blending heritage craftsmanship with modern design sensibilities for a new generation of patrons across India.
From Jaunpur to every corner of India — our patrons are our family.
Visit us at Jogiyapur, Civil Lines Road, opposite Hotel Anand, Jaunpur — 222002, Uttar Pradesh.