Four Generations of Trust

The Legacy of Shri Alankar Jewellers

From the visionary craftsmanship of Late Shri Bhagelu Ram Seth and Late Shri Narendra Kumar Seth, carried forward by Shri Chandra Kumar Seth, and now adorned by the fourth generation — Shri Aditya Kumar Seth and Shri Anuj Vikram Seth. A heritage written in gold, kundan and the unbroken trust of families across India.

Four generations of the Seth family at Shri Alankar Jewellers
Shri Bhagelu Ram → Shri Narendra Kumar → Shri Chandra Kumar → Aditya & Anuj Vikram
Crafted with reverence. Worn with pride.
Festive Showcase

This banner is admin-controlled — upload an image or video to feature your latest offering.

Curated

Featured Collection

Royal Kundan NecklaceKundan

Royal Kundan Necklace

Hand-set kundan with pearl drops.

Bridal Polki SetBridal

Bridal Polki Set

Heirloom-grade polki bridal jewellery.

Gold Temple BanglesGold

Gold Temple Bangles

Traditional South Indian temple work.

Diamond Solitaire RingDiamond

Diamond Solitaire Ring

Brilliant cut, classic setting.

Silver AnkletsSilver

Silver Anklets

Filigree anklets with ghungroos.

Polki EarringsPolki

Polki Earrings

Uncut diamond drops.

Loved by Patrons across India

Customer Stories

"My bridal set from Shri Alankar was breathtaking. Three generations of my family trust them."

Anjali Singh

"Pure craftsmanship and complete transparency. Worth the journey from Delhi."

Rohit Verma

"Exquisite kundan, fair pricing, and a warmth that is rare today."

Meera Pandey